Spotify so far has been content to partner far and wide on hardware, via its Spotify Connect platform, which allows anyone building a connected speaker, mobile device or piece of AV equipment to turn their gadget into a Spotify speaker. But a new job listing suggests it will soon build hardware of its own, and it’s looking for people to help make that happen.
The job listing, spotted by The Guardian, seeks an ops manager for “hardware product,” and the first line of the description says outright that “Spotify is on its way to creating its first physical products,” though it doesn’t go into detail bout what those products might be. Chances are good that these will be smart, connected speakers of some kind, however, since it seems like a logical first step into the hardware world for software-focused Spotify.
A dedicated Spotify smart speaker could be a very good thing, especially if it integrates some kind of assistant tech, and could help the streaming leader translate its software success into an ecosystem of products with a bit more range in terms of diversifying their business. The question would be what Spotify could offer that devices from existing partners cannot, and whether Spotify would continue its strategy of embracing such an open ecosystem of hardware partners if it’s also making its own.
Another possibility is that Spotify explore dedicated streaming devices (a low-cost, Spotify-specific iPod-type media player seems like an idea with legs, for instance). But based on this listing, it seems like it’s still early days for any gadget strategy from the streaming music provider.