Gadgets

The coolest new Star Wars toys from Force Friday



Today marks the second Force Friday. It’s not so much a proper holiday ( the “real” Star Wars Day was a few months ago) as it is a savvy marketing move. Disney started the tradition back in 2015 ahead of the release of The Force Awakens as an opportunity to build hype and announce a bunch of products without giving up too many secrets ahead of the film’s release.

The impending arrival of Episode VII: The Last Jedi has brought a ton of new Star Wars merch, ranging from big names like LEGO and Lenovo to startups including Sphero and littleBits. It’s also offered a little more insight into the upcoming film, including the debut of the BB-9E, a Dark Side sibling of The Force Awakens’ breakout star, BB-8.

Here are a few highlights hitting stores.



Source link

Products You May Like

Articles You May Like

Where is crypto heading in 2018? We talk to some folks who might know
These high-speed ‘nano-cranes’ could form molecular assembly lines
Delivery logistics platform Bringg raises $12M from strategic investors, including Salesforce Ventures
More money for Utah startups as Kickstart closes on its fourth seed fund at $74 million
BeMyEye, the startup that lets companies crowdsource in-store data, acquires rival Task360

Leave a Reply

Your email address will not be published. Required fields are marked *